"A Goal Without a Plan is Just a Wish" on CBS News Radio

CBS News Radio 650 and Baker Communications CEO Walter Rogers join forces to produce 14 separate 30-minute radio shows discussing the 13 business imperatives sales organizations must understand and leverage to take advantage of opportunities that are emerging in 2011. Top Sales Professionals and Senior Executives from highly successful Fortune 1000 companies will join Walter Rogers every week to share strategies and best practices based on these imperatives that will help grow business and drive revenue in the coming year. These segments air during the popular show The Price of Business. 

Listed below are the audio archives, related articles and transcripts for each segment:

Show Name and Date		Play Audio	Read Article
Jan. 5th	A Goal Without a Plan is Just a Wish: 13 Business Imperatives That Will Make or Break Your Business in 2011
Jan. 12th	High-Touch Equals Higher Profits Special Guest: McGraw-Hill‘s Vafa Akhavan, Vice President, Global Customer Operations
Jan. 19th	Everyone is Talking (and Blogging and Posting and Tweeting) About It Special Guest: Dell's Manish Mehta - Vice President, Social Media and Community
Jan. 26th	Social Networking: The New Water Cooler Special Guest: salesforce.com‘s Robin Daniels, Director, Product Marketing
Feb. 2nd	Frictionless Mobile Commerce Special Guest: Sprint‘s Judy Train, VP - Small Business and Alternate Channels
Feb. 9th	Journey to the Cloud Guest Presenter: Lin Fisher, VP of Play Operations Center & Marketing Special Guest: Astadia‘s Mike Lingo, CTO
Feb. 16th	Journey to the Cloud II Guest Presenter: Lin Fisher, VP of Play Operations Center & Marketing Special Guest: Astadia‘s Mike Lingo, CTO
Feb. 23rd	"Gamification" Special Guest: Lithium‘s Lyle Fong, CEO
Mar. 2nd	Promotion Trumps Branding Special Guest: Groupon‘s Chad Nason, Spokesperson
Mar. 9th	If One Picture is Worth a Thousand Words… Guest Presenter: Lin Fisher, VP of Play Operations Center & Marketing Special Guest: Salesforce.com‘s Jamie Grenney, Vice President of Video and Social Media
Mar. 16th	Stay in Tune with Your Channels Special Guest: Vmware‘s Brandon Sweeney, VP of Channels, Americas
Mar. 23rd	Bring a New Rhythm to Sales and Marketing Special Guest: Dell‘s John R Miles, VP IT
Mar. 30th	Bring a New Rhythm to Sales and Marketing II Special Guest: salesforce.com‘s Scott Holden, Senior Director, Product Marketing
Apr. 6th	The Death of the B2B and B2C Marketing Divide Special Guest: SAP‘s Jonathan Becher , EVP of Marketing
Apr. 13th	You Are Only as Good as the People Who Work for You Special Guest: The Best Practice Institute‘s Patrick Carmichael, Vice President
Apr. 20th	Creating the High Performance Business Athlete Guest Presenter: Lin Fisher, VP of Play Operations Center & Marketing
Apr. 27th	The World is Now Your Oyster
May 4th	Creating the High Performance Business Athlete Guest Presenter: Lin Fisher, VP of Play Operations Center & Marketing Special Guest: Skip Barber‘s Randy Buck, Chief Instructor
May 11th	Now is the time for transformation