The Sales Effectiveness & Improvement Analysis gives you a clear baseline of your team's strengths, gaps, and hidden potential so you can coach smarter, prioritize development, and make better performance decisions.
What is the SEIA? See What It EvaluatesThe SEIA is a data-driven evaluation of your sales organization. It reveals strengths, gaps, blind spots, and development priorities across every seller and manager on your team.
Instead of relying on gut feel, past performance data, or anecdotal manager observations, the SEIA gives you a structured view of what your team can actually do — and what is holding them back.
The SEIA is built specifically for sales. It does not measure personality traits or general behavioral styles. It evaluates the competencies, mindset, and skills that are directly linked to selling performance — the things that actually determine whether someone can and will sell.
Most assessments tell you what people are like. The SEIA tells you what they can do in a sales context and where the gaps are.
The SEIA evaluates sellers and managers across three interconnected areas. Together, they give you a complete picture of what is driving performance and what is getting in the way.
Will to Sell captures the internal drive and emotional commitment that keeps a seller focused when things get hard. It includes factors like desire, commitment, outlook, and responsibility. Two sellers can have identical skills — the one with stronger Will to Sell performs better more consistently.
Sales DNA reflects the deeper beliefs and tendencies that either support or undermine selling behavior. These are often invisible — sellers may not even realize these patterns are shaping how they handle objections, close conversations, or respond to rejection.
Selling Skills covers the tactical execution across the full sales cycle. This is where you see whether sellers have the ability to open conversations well, qualify effectively, handle objections, present compellingly, and close with confidence.
The SEIA is designed to answer the performance questions that matter most to the people responsible for sales results.
"How strong is our sales organization today?"
Get a calibrated view of capability across the team, not just by quota attainment.
"Where are the real gaps by role?"
See where performance is actually breaking down — by individual, manager, and team.
"What is the cost of those gaps?"
Understand the revenue and efficiency impact of underperforming areas before you invest in fixing them.
"What is the upside opportunity?"
Identify where targeted investment would have the greatest lift on performance.
"What should managers coach first?"
Give every manager a prioritized coaching agenda built on real data, not observation.
"What should we build next?"
Connect the assessment findings directly to a development roadmap your team will actually follow.
We work with you to configure the assessment against your sales role requirements, context, and performance expectations.
Sellers and managers complete the assessment online. It takes roughly 45 to 60 minutes and is designed to feel straightforward, not threatening.
You receive a clear, structured report for each participant showing their strengths, gaps, and development priorities across all 21 competencies.
Each leader and manager receives a 120-minute coaching session to walk through their team's results, understand the findings, and identify where to focus first.
The assessment findings connect directly into a targeted development plan — so every workshop, coaching conversation, or reinforcement activity is grounded in real data.
A lot of assessments generate data that sits in a folder. The SEIA is designed to flow directly into coaching conversations, development planning, and prioritized action so the investment pays off beyond the debrief.
Every leader and manager receives a dedicated debrief to walk through their team's results, understand what the data means, and identify the highest-impact places to focus first.
The data tells you exactly which competencies are dragging performance down so coaching time goes to the right places.
The results surface the mindset and DNA factors that make coaching harder, so managers go in prepared.
Every participant leaves with a development plan built around their actual gaps, not a generic curriculum.
Understand exactly where your team stands across 21 sales-specific competencies. Build a data-backed view of strengths, gaps, and coaching priorities.
● You are hereUse the SEIA findings to select and sequence the right training programs for each role — so every dollar of development investment targets a verified gap.
Learn more →Lock in the learning with AI practice, coaching support, and reinforcement journeys that keep new skills active after the workshop ends.
Learn more →If you want stronger sales performance, sharper coaching, and more focused development, the first step is understanding what is actually getting in the way. The SEIA helps you see it clearly and act on it with confidence.
Talk to Us About the SEIA