What Got You Here Won’t Get You There.

AI Fuels What’s Next.

72% of professionals say they need AI skills to stay competitive.

Equip your people. Lead the change. Win what’s next.

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Build AI Confidence—Fast.

Practical AI skills for everyone.

Only 10% of professionals feel confident using AI today.

We make fluency simple.

Explore The AI Edge

AI Powers Better Sales.

Win bigger without losing the human touch.

40% more productivity. 15% more conversions.

That’s the AI Sales Edge.

Explore The AI Sales Edge

Sales Enablement That Learns, Adapts, and Performs — with AI Built In

Our proven framework equips your team to win in today’s selling environment — grounded in data, powered by AI, and scaled through behavior change.

Introducing the New Standard in Sales and Workforce Enablement

Beyond AI: The Core Framework Behind Every Baker Program

From foundational selling skills to leadership development and transformation, every Baker program is built on one powerful idea: enablement only works when it connects to real performance.

Thousands of Customers across industries: All Major Languages supported

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Years delivering sales and enablement programs

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Countries with delivery teams

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Participants trained

Ready to equip your team for what’s next?