Shelley Dobson, Executive Representative for Berlex Female Healthcare, on jumping from 19th to 2nd in the nation after applying Baker Communications sales strategies.
Thought I would share some good news that came after taking your class in Dallas, TX this last year. I went over the materials again and listened to the CD and profiled my top 20 accounts and set out a strategy for getting them to write more scripts for my birth control pills and IUD.
Since taking the class the second week in October, the plan of action really showed up in my December numbers. From November to December on my birth control sales, I moved up 33 positions to finish 117 out of 395 reps. The next rep highest in sales in my district was 187. I had a growth rate of 28% during that month. On my other product Mirena (IUD), I went from 19th position to 2nd in the nation out of 395 reps. My company bestowed upon me the honor of Sales Representative of the Year.
I must say that while I had a fair amount of push back on the SPORTS way of selling, I did decide to throw caution to the wind and take a leap of faith. Bottom line — it worked. My sales manager was asking me what accelerated my sales those last two months and I told her it was the course from Baker Communications that I took. My manager has already pre-approved me for another course.
I figured up that I sold an additional $300,000 in product in the month of December. That was well worth the $1,500 investment for the class. Thanks again for giving me some new strategies to use on my customers. They don't know what hit them!
Shelley Dobson
Executive Representative
Berlex Female Healthcare
