E-Learning

Sell the Way
Customers Buy.

Customers don't want to be ‘sold,’ but they do want help from someone they trust. This end-to-end e-learning gives sellers a process to guide the buying decision.

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Course Overview

An end-to-end sales process, reinforced by video

Once upon a time, sales reps went into the field and ‘pushed’ their products through cold calls and one-size-fits-all pitches. Those days are gone — customers are now better informed and often already have a solution in mind to achieve the outcomes they need.

Yet the sales maker's role has not decreased in importance. About 70% of a customer's decision to buy is still based on a favorable interaction with a sales maker — even though customers don't want to be ‘sold,’ they do want help and guidance from someone they like and trust.

Customer Outcome Selling provides an end-to-end sales process experience, supported by 15 e-learning videos and quizzes that reinforce what's taught.

What this course covers

  • Territory and account planning
  • Customer research
  • Cold calling and setting appointments
  • Understanding customer behavior
  • Planning and executing successful customer conversations
What's Included

Everything in this course

A self-paced online course — accessible anytime, on any device, in your LMS or ours.

15

E-learning videos and quizzes covering an end-to-end sales process

70%

of a customer's decision to buy is based on a favorable interaction with a sales maker

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Roll it out as a standalone course or as part of the full BCI e-learning library, in your LMS or ours. Tell us what your team needs and we'll send the details.



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