With the economy still barely
lurching forward, and globalism now
firmly established as the new market
reality, there is more pressure than
ever on your sales teams to uncover new
opportunities and close more business.
In the urgent scramble to deploy more
sales professionals in the field, sales
organizations sometimes fall short in
providing their teams with the full set
of skills necessary to help them
succeed. For this reason, companies are
constantly on the look-out for training
options that will help their teams more
effectively engage with and close
customers. The challenge is to find
training that will be worth the
investment of time and money.
The rule of thumb across the training
and skill improvement industry is that
the best you can expect from a training
event is that participants will retain
at best 20% of what they learned. This
doesn’t mean there is necessarily
anything wrong with the training. No
matter how effective the training
curriculum might be, without a clear
plan for retention and reinforcement,
most training participants will
gradually gravitate back to the way they
were doing things before they attended
the workshop. That is why we have
developed our proprietary Balanced
Performance Improvement (BPI) program
that rolls Performance Training,
Performance Coaching, and Disciplined
Execution into several powerful Success
Package options to help professional
team members develop “muscle memory”
that will help them achieve long-lasting
success in developing and closing new
business.
These success packages are targeted to
address every sales skill gap sales
professionals often struggle with,
including account planning, how to build
rapport with customers, how to uncover
customer pain and recommend options that
will create real value for the customer,
how to use multiple strategies to handle
objections and close customers, and how
to convert their CRM into a powerful
tool to drive revenue and grow their
customer base. The great news is that
since Baker Success Packages are
deployed using a multi-platform delivery
model that combines classroom, virtual,
and self-guided modules, we can
configure a Sales Training Success
Package for you to fit any budget and
accommodate any delivery schedule.
For more information on Baker Sales
Training Success Packages,
click
here.
