Baker Communications Unveils The Ultimate Sales Coach

The emergence of sophisticated and highly customizable CRM tools has revolutionized the art of sales coaching and turned it into an exact science. Sales managers no longer have to make educated guesses regarding what is – and isn’t happening – in the accounts and daily behaviors of their sales makers. Instead, through the use of a variety of dashboards and reports, sales managers can access real-time data on literally every aspect of the activities of each of their sales makers, and can leverage that information to plan and deliver highly effective sales coaching conversations that drive behavior change, boost performance and significantly grow the bottom line.

However, in spite of the new tools at their disposal, many sales managers still encounter significant challenges when it comes to effectively coaching their teams. For one thing, misplaced priorities and demanding schedules can often press sales managers into an ineffective “transactional” management style and distract them from investing in the much more effective “transformational” coaching approach. In addition, many sales managers are still uncertain regarding the best way to leverage the wealth of information that is now at their fingertips, in order to plan and deliver effective sales coaching conversations with their teams.

The Ultimate Sales Coach is a comprehensive sales management coaching program that includes a pre-workshop coaching assessment, a two-day workshop, and four 90-minute post-workshop virtual coaching sessions to help lock in retention and drive permanent behavior change. This program will provide Sales Managers with the skills and tools they need to generate maximum sales coaching impact as they work with their sales teams.

The program uses a practice-driven, hands-on, highly interactive approach to skill development, employing interactive classroom exercises, group and individual activities, role-plays, and personal one-on-one coaching to keep the participants fully engaged. The four 90-minute virtual follow-up sessions include sales coaching field work assignments based on coaching skills learned during the training, supported by coaching and feedback from Baker Communications’ professional Sales Coaching staff.

During the Ultimate Sales Coach program, participants will:

1. Review a 360° Assessment of your organization’s Sales Coaching effectiveness
2. Examine the relationship between key sales behaviors/processes and specific indicators
3. Learn how to apply a repeatable individual performance coaching model
4. Analyze CRM data and key performance indicators (KPI) that drive business
5. Identify and practice proven strategies for leveraging CRM metrics to conduct coaching conversations
6. Prepare pre-coaching flight plans prior to coaching interactions
7. Learn to flex with differing behaviors, motivations, abilities and triggers
8. Create a rep behavior heat map
9. Practice coaching models through a series of detailed role-plays targeted to different types of performance issues
10. Receive personal coaching and feedback during four 90-minute post-classroom virtual coaching sessions.

For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training seminar.

Class Size:	8-20 (Please note that we can increase the class size for private seminars)
Length:	Pre-work, 2 day workshop, 4 follow-up coaching sessions

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