Ignite and Sustain a Prospecting Culture on CBS News Radio
CBS News Radio 650 and Baker Communications CEO Walter
Rogers join forces to produce 12 separate 30-minute radio
shows discussing the challenges sales organizations are
facing as they transform from a farming culture to a prospecting
culture to close business and drive revenue during this
period of economic uncertainty. Top Sales Professionals
and Senior Executives from highly successful Fortune 1000
companies will join Walter
Rogers every week to share strategies and best practices
that will launch and fuel a powerful prospecting culture.
These segments air during the popular show The Price of
Business.
Listed below are the audio archives, related articles
and transcripts for each segment:
Show Name and Date
Play Audio
Read Article
Sept.
8th
Intro - Change or Die:
Transforming Your Sales Organization to Meet the
Challenges of an Uncertain Economy
Sept.
15th
Transformation - Building
a Prospecting Culture
Special Guest: Vmware's Pete
Dockery, Area VP
Sept.
22nd
Transformation - Aligning
Sales and Marketing Processes
Special Guest: Dell's Andy
Lark, VP & GM, Large Enterprise Marketing
Sept.
29th
Dreamforce 2010
Special Guest: Salesforce.com's
Tom Wong, VP salesforce.com Dreamforce
Oct. 6th
Transformation - Rethink
the role of Sales Managers
Special Guest: Micro Focus'
Michael Steinmetz, Senior VP of Worldwide Inside
Sales
Oct. 13th
Transformation - Driving
a Prospecting Culture
Special Guest: AMS.NET's Thomas
Vasconi, VP of Sales
Oct. 20th
Transformation - Transforming
managers into coaches
Guest Presenter: Lawne Gerhardt,
VP of Sales and Training Operations
Special Guest: PricewaterhouseCoopers' Jeffrey S.
Kaufman, Advisory
Oct. 27th
Transformation - Crossing
the CRM Chasm
Special Guest: Black Box Network
Services' Don O'Neill, Sales Director
Nov. 3rd
Corporate Transformation
- Attacking New Markets
Special Guest: Mentor Group's
Chris Norton, Director
Nov. 10th
Dreamforce 2010
Special Guest: salesforce.com's
Elizabeth Pinkham, SVP of Strategic Events
Nov. 17th
Transformation – Team
Dynamics
Special Guest: Stewart
Title's Tom Groom, Chief Technology Officer
Nov. 24th
Transformation - Executing
Prospecting Culture
Guest Presenter: Lin Fisher,
VP of Play Operations Center & Marketing
Special Guest: salesforce.com's
Al Falcione, Senior Director of Product Marketing
Dec. 1st
Transformation - Realigning
Hunters and Farmers
Guest Presenter:
Lin Fisher, VP of Play Operations Center & Marketing
Special Guest: Astadia's Steve
Horwitz, CEO
