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“SPARK!”

KNTH Radio and Baker Communications CEO Walter Rogers join forces to break down and discuss Walter’s new book “SPARK!”.

 

SPARK! is a practical guide that outlines eleven best practices critical for the success of any CRM enablement effort. SPARK! is NOT a technical guide because CRM enablement is not a technology problem; it is a behavioral problem. Technology solutions, by themselves, do not change behavior.

 

SPARK! nails down some of the most stubborn behavioral obstacles of CRM adoption with fresh techniques and uncovers the hidden angles and avenues to CRM success. It injects new life into the conversation about CRM adoption by distilling the discussion down to only the most important, actionable concepts. The innovative new format of SPARK! makes for a crisp, quick read both piecemeal on the go or straight through cover to cover. To request a copy of SPARK! click here.

 

Listed below are the audio archives and related articles for each segment:

Show Name and Date Play Audio
Sept. 14th  Launch of SPARK!
Sept. 21st  Best practices:
  1. Gain Executive Leadership and Sponsorship With KPIs
  2. Map and Enable Your Customers’ Buying Processes
  3. Include Users in the Design and Deployment of the System
Sept. 28th  Best practices:
  1. Integrate Sales and Marketing
  2. Manage the Forward Pipeline
  3. Separate the Prospecting Cycle from the Sales Cycle
Oct. 5th  Best practices:
  1. Enable Collaboration and Support Tools
  2. Focus on Sales Management
  3. Deliver Effective Strategic and Tactical Training
Oct. 12th  Best practices:
  1. Include Non-Sales-Facing Functions
  2. Automate Reports and Alerts