SPARK! is a practical guide that outlines eleven best practices critical for the success of any CRM enablement effort. SPARK! is NOT a technical guide because CRM enablement is not a technology problem; it is a behavioral problem. Technology solutions, by themselves, do not change behavior.
SPARK! unlocks some of the most stubborn behavioral obstacles of CRM adoption with fresh techniques and uncovers the hidden angles and avenues to CRM success. It injects new life into the conversation about CRM adoption by distilling the discussion down to only the most important, actionable concepts. The innovative new format of SPARK! makes for a crisp, quick read both piecemeal on the go or straight through cover to cover.
Even though CRM systems are deployed in nearly all industries and segments, adoption issues are fairly universal. It doesn’t matter if a company is large or small, in technology or healthcare, in the U.S. or abroad. There is a common pattern and formula-a recipe, if you will-for CRM success. This formula has eleven ingredients that will boost revenue and ensure CRM adoption.
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