2mm to Sales Mastery | Baker Communications Official Blog

5 Ways Data Can Transform Learning and Development

In today's fast-paced and competitive business landscape, organizations are increasingly recognizing the importance of continuous learning and development to stay ahead of the curve.

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Why Qualifying Matters More Now

In today's market, with the ongoing economic downturn, it is crucial to prioritize qualifying new leads to ensure your time and resources are effectively utilized.

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Effective Management Starts With You

Managing others is a difficult job. No one who has ever tried to get even a small group of people to work together toward a common goal is likely to dispute that point.

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What “Win-Win” Isn’t

I don’t look at business as a zero-sum game. I don’t. I’ve never seen it play out that way… I think you innovate and you add value, deliver value… and you get value back from the world.

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Great Expectations: What Customers Really Want

I don’t look at business as a zero-sum game. I don’t. I’ve never seen it play out that way… I think you innovate and you add value, deliver value… and you get value back from the world.

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Using Data in Presentations

The key to presenting a data-driven message is to make the data both comprehensible and compelling. Here are six tips for building engaging and persuasive data-based presentations.

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8 Essential Tips for Negotiating Internally

Follow these eight principles when the person on the other side of the negotiating table is a coworker.

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Negotiating Under Time Pressure

It’s the end of the quarter, and Don’s sales numbers aren’t quite what they should be. Don has been hopefully working with a big customer over the past two months to nail down a contract that, if won, would put him well past quota. His director has been putting a ton of pressure on him

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Meeting More Goals with More Effective Meetings

Sometimes it seems like we spend entire days, even weeks, doing nothing but leading or participating in meetings. Management meetings, team meetings, one-on-ones, huddles and performance reviews and coaching… it never seems to end! As managers, meetings are actually a big part of how we get our jobs done.

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4 Essential Keys to Behavior Change in Sales

A few weeks ago I wrote an article on the “10 Benefits of a Standardized Sales Methodology,” which can be found here. In that article, I mentioned that there are four essential keys for any sales methodology to be successful. They were: Executive Sponsorship Change Management Manager Involvement and Accountability Continuous Reinforcement

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