Walter Rogers, President and CEO of Baker Communications, has released his new book, SPARK! Best Practices for Building a World-Class Sales Culture Leveraging the Power of CRM as Your Corporate Nervous System. The much anticipated SPARK! injects new life into the CRM adoption conversation by distilling it down to only the most important, actionable concepts. Rogers explores some of the most stubborn obstacles of CRM adoption with fresh techniques. He stresses that CRM adoption is "not a technology problem, it is a behavioral problem" and provides specific techniques to leverage CRM as the corporate nervous system rather than a sales accounting platform.
"I‘ve always focused on helping people and organizations achieve peak performance. CRM systems are an absolutely critical component of individual and organizational success, but unfortunately they are most often vastly underutilized."
The innovative new format makes for a crisp, quick read both piecemeal on the go or straight through cover to cover. Early reception to SPARK! is very positive. "SPARK! is a practical, ‘from the trenches‘ guide for any sales executive interested in quantum productivity improvements. It provides real-life best practices to ignite and sustain revenue growth," said Mike Clayville, VMware‘s Vice President of North American Sales.
While SPARK! is now available online at www.bakercommunications.com/selling.html, Roger‘s hinted that 800 Dreamforce 2011 attendees will receive copies either by stopping by Baker Communication‘s booth #1323 or by attending the Breakout Session, "How to Build a World-Class Sales Culture Through Social Collaboration" on August 31st. Rogers will lead the Breakout Session featuring special guests Daria Frankiewicz of Dell and Janet Lewis of USA Today. Dreamforce, the annual gathering hosted by leading CRM salesforce.com for users and partners, kicks off August 28th in San Francisco, CA. Rogers will be making appearances at this year‘s Dreamforce where his company, Baker Communications has become an important fixture. "I‘m really looking forward to Dreamforce," said Rogers. "I‘m looking forward to learning salesforce.com‘s agenda for the future of Cloud computing and meeting with customers and experts."
About Walter Rogers
Walter Rogers is President and CEO of Baker Communications. He has created and led businesses in 13 countries on 3 continents. He was a finalist for the 2000 and 2001 Texas eCommerce Awards, is a guest instructor on the topics of entrepreneurship, sales and marketing at the University of Texas, and has been interviewed on ABC News, CNN, CBS, Sales Rep Radio and WF Radio on the topic of Sales and Marketing Integration. He currently hosts a segment on CBS650 Radio focused on Sales Effectiveness and CRM. During his time with Baker Communications, he has increased sales by over 1000% and pushed the organization into new products, services and markets. Baker Communications partners with 1000 active clients per year, including 50% of the F500.
Prior to Baker Communications, he self-funded and led two companies, Asset Optimization Group and CertiSource, both of which were acquired. Asset Optimization group was acquired by VMware (NYSE: VMW) in 2005 and CertiSource was acquired by VerticalNet (NASDAQ: VERT) in 1999. Prior to founding his first company, he was Vice President of Asia Pacific Marketing for Marcam, a leading process ERP Software Company. In his role at Marcam he was responsible for all marketing and channel development initiatives in 11 countries ranging from Korea to Australia. Prior to his role at Marcam, he founded and led Market Solutions Group, a consultancy specializing in the development of integrated marketing strategies. Market Solutions Group developed and implemented sales performance improvement strategies in the US and Asia for IBM, Marcam, Praxair and other Fortune 1000 enterprises. Mr. Rogers is a graduate of the University of Texas in Austin.
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”