Best Line Equipment, a regional, privately held heavy equipment company in Pennsylvania, has chosen Baker to help their sales staff sharpen their negotiation skills in a B2B sales environment and to enhance the leadership skills of their sales managers. Best Line had discovered a tendency among their sales team to discount prices when objections are raised or other competitors are brought up by customers, and they wanted to furnish their sales representatives with the skills and tools to negotiate more effectively. Baker was also asked to come onsite and conduct a Sales Management Leadership program, implementing a Pathways to Growth sales management program.
Senior Level Instructors and Sales and Negotiation Training experts with Baker Communications will travel to Pennsylvania to deliver the training for Best Line sales staff members. Participants in these highly interactive training workshops will cover key negotiation concepts, such as strategies for each of the five phases of negotiation. Attendees will also learn how to set negotiation expectations and parameters in advance by preparing a Wish, Aspiration, and Bottom Line. Establishing such boundaries will help them appropriately handle any offers or requests for concessions. Sales Management Leadership trainees will learn vital sales management and effective leadership strategies such as motivation, delegation and effective feedback and evaluations, leading to better planning, improved communication, and a more efficient and productive sales staff.
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”
About Best Line
Best Line Equipment is a regional, privately held company in Pennsylvania with a 30-year history. Best Line provides heavy equipment rental and sales to individuals, construction companies and businesses. Best Line is one of the largest distributors of Doosan and Bobcat construction equipment. The client has both an internal and outside sales force totally approximately 50-60 people across 5 divisions of the company.