2mm to Sales Mastery | Baker Communications Official Blog

Climbing the Peaks

Debbi Varela's Odyssey in Sales Enablement Transformation 

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Navigating the Shift

Navigating the Shift to Data-Driven Sales Coaching: An Interview with, Price Burlington

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Unlocking Success

Unlocking Success: A Conversation on Data-Driven Sales Enablement with Marcela Piñeros, Global Head of Sales Enablement at Stripe

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Unveiling the Art of Sales Leadership

Unveiling the Art of Sales Leadership: Strategies, Challenges, and Triumphs with Mark Petruzzi, Expert Advisor at Genpact.

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How Data is Redefining Success in Channel Sales

Revolutionizing Sales Hiring: How Data is Redefining Success in Channel Sales - Insights from Tracy-Ann Palmer, VP of WW Channel Sales Programs, Investments and Compliance at VMware

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Mastering the Art of Deal Qualification

By avoiding common pitfalls and embracing a data-driven, feedback-centric approach, you can maximize the impact of your deal qualification framework and drive revenue growth.

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Unlocking Sales Success: 5 Benefits of a Deal Qualification Framework

In the fast-paced world of sales, it's not just about closing deals; it's about closing the right deals. That's where a deal qualification framework comes into play.

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Unlocking Revenue Excellence: The Art and Science of Certification Strategy

Are you a Revenue Enablement aficionado? Do you dream of effortlessly boosting revenue, closing deals, and watching your organization's bottom-line soar?

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Unveiling the Power of Sales Assessments and Data Analysis

A Conversation with Jill Guardia, SVP, Revenue Enablement & Operations at Thought Industries, on Building High-Performing, Inclusive Sales Teams

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5 Ways to Build a World-Class Sales Organization Through Strategic Development

In the dynamic world of sales, where competition is fierce and the landscape ever-evolving, a one-size-fits-all approach simply will not cut it.

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Elevating B2B Sales Success: 10 Ways to Thrive Amidst Challenges

In this article, we delve into a strategic approach that promises to empower B2B companies with the tools to enhance win rates and flourish in a resource-constrained environment.

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Why Qualifying Matters More Now

In today's market, with the ongoing economic downturn, it is crucial to prioritize qualifying new leads to ensure your time and resources are effectively utilized.

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Effective Management Starts With You

Managing others is a difficult job. No one who has ever tried to get even a small group of people to work together toward a common goal is likely to dispute that point.

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What “Win-Win” Isn’t

I don’t look at business as a zero-sum game. I don’t. I’ve never seen it play out that way… I think you innovate and you add value, deliver value… and you get value back from the world.

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Great Expectations: What Customers Really Want

I don’t look at business as a zero-sum game. I don’t. I’ve never seen it play out that way… I think you innovate and you add value, deliver value… and you get value back from the world.

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Using Data in Presentations

The key to presenting a data-driven message is to make the data both comprehensible and compelling. Here are six tips for building engaging and persuasive data-based presentations.

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8 Essential Tips for Negotiating Internally

Follow these eight principles when the person on the other side of the negotiating table is a coworker.

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Negotiating Under Time Pressure

It’s the end of the quarter, and Don’s sales numbers aren’t quite what they should be. Don has been hopefully working with a big customer over the past two months to nail down a contract that, if won, would put him well past quota. His director has been putting a ton of pressure on him

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Meeting More Goals with More Effective Meetings

Sometimes it seems like we spend entire days, even weeks, doing nothing but leading or participating in meetings. Management meetings, team meetings, one-on-ones, huddles and performance reviews and coaching… it never seems to end! As managers, meetings are actually a big part of how we get our jobs done.

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4 Essential Keys to Behavior Change in Sales

A few weeks ago I wrote an article on the “10 Benefits of a Standardized Sales Methodology,” which can be found here. In that article, I mentioned that there are four essential keys for any sales methodology to be successful. They were: Executive Sponsorship Change Management Manager Involvement and Accountability Continuous Reinforcement

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