Logic Success Story

The Challenge:

• Logic purchased 50 EE seats but after having SFDC for 5-6 months the team didn’t use its full capabilities
• SFDC described as a receptacle for data and was used primarily as an accounting tool
• No workflow
• No dashboards
• Comfort level in using SFDC on a scale of 1-10:
  • 0 for the solutions provider team
  • 1-2 for the sales team

The Breakthrough:

• Logic management reports the salespeople are much more engaged with the tool
• Customized Dashboards to display additional items
• Improved forecasting has prompted Logic to start planning new mass distribution campaigns
• With expanded comfort and usage of the tool, Logic is now designing new email templates for communications and tracking through SFDC
• Planning to incorporate the Outlook synchronization plug-in for all users

Quotes:

“We were underutilizing the tool and we’ve gained the ability to understand how we can use it more effectively and uniformly as a company…I clearly understand the value that Baker can deliver in the cadence, the monitoring of the sales team process, the accountability you’re trying to drive to the individual reps, the competition you’re trying to drive internally.”
—Mike Tackaberry,
Director of Sales

“We were only skimming the surface. … I would have liked to have seen Baker involved with our implementation team.”
--Shannon Ducklow, Director,
Channel Marketing
 

Metrics	30 days prior	Pilot impact	% Increase
Created Tasks	552	984	78%
Completed Tasks	534	915	71%
Logins	717	1321	84%
Opportunities Created	43	75	74%

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