Ignite and Sustain a Prospecting Culture on CBS News Radio

CBS News Radio 650 and Baker Communications CEO Walter Rogers join forces to produce 12 separate 30-minute radio shows discussing the challenges sales organizations are facing as they transform from a farming culture to a prospecting culture to close business and drive revenue during this period of economic uncertainty. Top Sales Professionals and Senior Executives from highly successful Fortune 1000 companies will join Walter Rogers every week to share strategies and best practices that will launch and fuel a powerful prospecting culture. These segments air during the popular show The Price of Business.

Listed below are the audio archives, related articles and transcripts for each segment:

Show Name and Date		Play Audio	Read Article
Sept. 8th	Intro - Change or Die: Transforming Your Sales Organization to Meet the Challenges of an Uncertain Economy
Sept. 15th	Transformation - Building a Prospecting Culture Special Guest: VMware’s Pete Dockery, Area VP
Sept. 22nd	Transformation - Aligning Sales and Marketing Processes Special Guest: Dell’s Andy Lark, VP & GM, Large Enterprise Marketing
Sept. 29th	Dreamforce 2010 Special Guest: Salesforce.com’s Tom Wong, VP salesforce.com Dreamforce
Oct. 6th	Transformation - Rethink the role of Sales Managers Special Guest: Micro Focus’ Michael Steinmetz, Senior VP of Worldwide Inside Sales
Oct. 13th	Transformation - Driving a Prospecting Culture Special Guest: AMS.NET’s Thomas Vasconi, VP of Sales
Oct. 20th	Transformation - Transforming managers into coaches Guest Presenter: Lawne Gerhardt, VP of Sales and Training Operations Special Guest: PricewaterhouseCoopers’ Jeffrey S. Kaufman, Advisory
Oct. 27th	Transformation - Crossing the CRM Chasm Special Guest: Black Box Network Services’ Don O'Neill, Sales Director
Nov. 3rd	Corporate Transformation - Attacking New Markets Special Guest: Mentor Group’s Chris Norton, Director
Nov. 10th	Dreamforce 2010 Special Guest: salesforce.com’s Elizabeth Pinkham, SVP of Strategic Events
Nov. 17th	Transformation – Team Dynamics Special Guest: Stewart Title’s Tom Groom, Chief Technology Officer
Nov. 24th	Transformation - Executing Prospecting Culture Guest Presenter: Lin Fisher, VP of Play Operations Center & Marketing Special Guest: salesforce.com’s Al Falcione, Senior Director of Product Marketing
Dec. 1st	Transformation - Realigning Hunters and Farmers Guest Presenter: Lin Fisher, VP of Play Operations Center & Marketing Special Guest: Astadia’s Steve Horwitz, CEO