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It costs 3 to 5 times more to acquire a new customer than it does to sell to an existing customer. A balanced focus on your customer base should include deliberate planning and action around penetrating accounts to increase market share. This Account Penetration Integrated Solution delivers a focused, integrated service using industry best practices that are repeatable, scalable and measurable. |
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Each Sales Team will easily follow a specific
cadence designed to expand business with companies
with multiple subsidiaries and smaller accounts
where there are opportunities yet to be explored. |
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The mix of Integrated Solution components below creates the Account Penetration Play and represents our best practice recommendations for enabling a powerful selling cadence and supporting aids to focus your team’s energy on mining new opportunities with existing customers.
